When the owner of Bushwick nightlife hotspot Tutu's came to me asking how to drive daytime attendance to his establishment, I had an idea of what we needed to do: connect with the community. So, I turned Tutu's dining room into a flea market, invited local artists and craftsmen to showcase their wares, and threw a party every weekend for 3 weeks. Not only did I produce and manage the event, I handled all the marketing and communications. Full stack!
Just when I thought we were done, the folks over at Legion asked me to share the love with them—so I did it all over again in a new location.
Skills I sharpened:
- Event production + PR
- Creative direction + marketing strategy
- Operations and logistics management
- Community building
- Partnership + influencer marketing
- Campaign management
Collaborators:
Société Perrier, The Self-Portrait Project, Sam Henderson
Select Press:
